Managinh across cultures Essay Example | Topics and Well Written Essays - 2000 words

Managinh across cultures - Essay Example Corporations are currently enjoying the benefits of globalisation. Companies now have a large consumer base and a wide supply of labour. However, globalisation has resulted in a series of new challenges. Cultural conflict is one of the major challenges facing managers today. The issue of culture is a relatively modern problem arising from the rapid globalisation of societies. Therefore, managers are required to adopt effective cross cultural management style so as to reduce cultural conflicts and enhance business success. Cross cultural management is detrimental to the success of a business. As a management style, this new method enables managers to develop innovative means of handling intercultural communication. Moreover, cross cultural management enables companies to enhance their capacity to establish, develop and maintain their businesses in the constantly changing business environment (Velo 2011:3). Companies that effectively utilise cross cultural management enhance their position to profit in the business field. The complexity and challenges resulting from globalisation, managers need to comprehend how to work with other people and organisations around the world. Cultural competence is detrimental to the success of the business in the globalised world. There are various definitions of culture. Sigmund Feud defined culture as â€Å"The construction that hides the pulsional and libido-oriented reality governing a society (Velo 2011:3).† Herder defined culture as a way of being that members of a nation identify with. Kardurer contributed to the description by stating that â€Å"Culture is the psycho-characteristic configuration of the basis of personality (Velo 2013:3).† Hofstede’s definition of culture states that â€Å"Culture involves the mental programming of the human spirit that prohibits distinguishing of members of one category in comparison with members of another category† (Velo